CATEGORY: B2C Social Reach CUSTOMER: Nestle Waters America for Nestlé® Pure Life® CAMPAIGN #momswisdom /2013 Hydration Movement OBJECTIVE Join the Hydration Movement and take the Pledge to drink more water
Each storyteller’s, unique Mom’s Wisdom story was shared across their blog, Facebook, twitter, Pinterest, Google+ and more, creating a strong Social footprint across multiple social channels and inspiring people to flood the Nestlé Pure Life Facebook page with positive, and fun mom’s wisdom stories of their own.
CONTENT CREATED AND DISTRIBUTED AT SCALE
Thousands of stories were created by passionate storytellers around the importance of staying hydration and moms wisdom and shared across their primary social channels.
AUTHENTIC USER GENERATED CONTENT
Storytellers weaved personal family photographs into their #momswisdom stories and shared extensively across their blog, facebook, twitter, pinterest and google+ communities
JOIN THE HYDRATION MOVEMENT
whilst we have your attention why not take the pledge to drink more water